Are you struggling to grow your Facebook audience?
I am. I’m not going to lie. Gather Tweet Canberra specifically is about Twitter but the shelf life of a tweet compared to a Facebook post is crap! So at the moment, I am making a conscience effort to grow the Facebook page.
In doing so, I’m implementing a couple of strategies that I will share with you in this post.
1. Invite others to plug their profiles!
Most people will actually be struggling with the same things as you are with regards to Facebook, unless they have an existing profile. One way that I am building my audience is inviting users to tag their accounts on my Facebook page. This is resulting in a huge increase in likes for Tweet Canberra as well as giving back to my audience.
The image above was created in Canva for $1. A small price to pay and I’ll recycle this image every couple of weeks to keep giving back to my tribe. Just take a look at these analytics of when I post an update like this.
The spikes in comments were when I encouraged people to tag their own pages on my Facebook page. Now just imagine what this will do if you have a large audience. Another thing that I am encouraging my audience to do is to share the post with their friends which also gives their friends the opportunity to plug their pages as well and it will increase my page likes.
2. Embed Facebook posts into blog posts!
Activity on Facebook needs to be consistent just like your blog writing. A great tip I’ve heard in the past from Andrew Chen, is to test your blog topics. To do this, put out a post or a tweet to your audience with a topic that you’re thinking about writing a post on. If the post gets traction and lots of shares/retweets, you know you’re on to a winner. Then when you write the post, embed your original Facebook post or tweet in the article, just like I have done above.
If someone new comes across your blog, they might not know you have a Facebook page or Twitter handle, so embedding posts is a great way to raise awareness of your social profiles. This strategy can also be implemented for Pinterest, Instagram and Youtube.
Some of you who read this blog may not have known that I have a Youtube channel where I post tutorials to help you with your social media efforts. But now you do! So please subscribe. You could also embed podcast episodes like this one
Essentially the more you can cross promote your brand, the better. It raises awareness of where people can connect with you on a daily basis.
3. Post the links into a Facebook post then delete them.
Have you ever sat back and thought to yourself, I wish my URLs looked better! Well apart from using a URL shortener like bit.ly you’ll be hard pressed to find a sexy URL. Instead, when posting to Facebook, paste your URL and once you see the preview of the website you’re linking too, delete the URL.
Rumours have it that this will increase your post reach but I am yet to see any hard evidence to support these claims. Having said that, post reach can’t get much worse that it already is so it’s worth doing.
There you have it, 3 quick tips to boost your Facebook page. Do you have any tips that you would like to share? Leave a comment below and share your wisdom. Also, if you want to leave your Facebook page URL in the comments, do so and I’ll be sure to like and share your page.
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